Case Study

The Game: Leap Year caused a rip in the Fanta space-time continuum, sucking Gigi, Floyd, Lola and Tristan into the past, and out of the Facebook timeline cover image.

Pin Post: Each week, a pin post, which permanently stayed at the top of the Facebook page, told fans which character they could help find. Two playful clues hinted at the year the character was lost in.

Highlighted Image: Gigi was lost in 1956. Fans had to like the image 1,956 times to remove her from that year, and return her to the present.

Cover Image: Each week, an additional character disappeared from the vortex and returned to the present.